Services

Five disciplines. Three ways to engage. One accountable partner.

Whether you need direction, capability, or delivery, GBCA works across the functions that decide whether a business grows profitably — and stays that way.

The three ways we work

Every discipline below is available in each of these modes. Most engagements blend them: we diagnose, we build the capability, and we implement what has to run.

Consulting

Senior guidance on the decision in front of you — pricing, cash, structure, growth, a raise, or a sale. You get a clear recommendation and the reasoning behind it.


Training

We build the capability inside your team so the improvement sticks after we leave — dashboards your controller runs, a cadence your managers own, a sales motion your reps can repeat.



Implementation

We do the work with you and hand over a running system — the forecast model, the SOP library, the pipeline, the AI workflow — documented and yours to keep.


Financial leadership

A CFO's judgment on your business — at a fraction of the cost of a full-time hire.

For businesses where the books are clean but the decisions are hard — and a raise, sale, or debt event is on the horizon.

Cash gets tight even when revenue grows. A covenant is looming. A lender or investor wants numbers you don't have on hand. GBCA installs the financial function a growing business needs without the six-figure salary: forecasting you can plan around, KPIs that tell you the truth, and reporting that stands up to scrutiny.


What we do

  • 13-week cash-flow forecasting and scenario models you can actually steer by
  • KPI dashboards and a monthly financial review that surfaces problems while there is still time to act
  • Budget, close oversight, and unit economics — margin, cost-to-serve, and pricing discipline
  • Capital and lender-readiness: reporting and a diligence package built to survive a buyer's or bank's review
  • Treasury discipline on idle cash — putting operating balances to work safely in high-yield savings, government money-market funds, or Treasury ladders


A note on treasury

Idle operating cash is a quiet, quantifiable leak: a meaningful balance sitting in a non-interest account can forgo thousands of dollars a year against safe, liquid alternatives. We treat this as treasury hygiene — capital preservation first, yield second. GBCA provides guidance, not individualized investment, tax, or legal advice.


Where it fits

Typically businesses from roughly $1M to $30M in revenue where finance decisions have outgrown the bookkeeper and the CPA's quarterly check-in — but a full-time CFO isn't yet warranted.


Find out what a financial diagnostic surfaces in your business.

Book a diagnostic 

Accounting and controls

Numbers you can trust — because every decision downstream depends on them.

Clean books aren't housekeeping. They're the precondition for every forecast, every loan, and every valuation.

Late closes, guesswork categorizations, and a P&L nobody quite believes make financial leadership impossible and diligence painful. GBCA puts the controls in place so the numbers are right, on time, and ready for whoever needs to see them.


What we do

  • Bookkeeping oversight and clean-up — turning unreliable records into a dependable ledger
  • The controller function: reconciliations, a documented monthly close, and consistent categorization
  • Reporting packages that lenders, investors, and buyers accept without a fight
  • Coordination with your CPA and payroll provider so nothing falls between the seams
  • Sequencing that matters
  • If the books are unreliable, we fix that first. CFO-level advice only pays off on trustworthy numbers — so we get the foundation right before we build on it.


Sequencing that matters

If the books are unreliable, we fix that first. CFO-level advice only pays off on trustworthy numbers — so we get the foundation right before we build on it.


Operations

Take yourself out of the critical path.

For the founder who has become the bottleneck — where every decision routes through one desk and growth keeps breaking the process.

Fast growth without structure is its own kind of failure: dropped balls, re-explained processes, and a founder who can't step away for a week. GBCA installs the operating discipline of a COO — the plan, the cadence, and the systems — so the business runs on process instead of heroics.


What we do

  • An operating plan that translates the founder's vision into who does what, by when
  • Process and SOP design — repeatable, documented delivery that doesn't live in one person's head
  • An accountability cadence: the meetings, metrics, and ownership that keep execution on track
  • Hiring, role design, and vendor systems right-sized for the company's stage
  • Removing founder dependency — the single biggest driver of both sanity now and value at exit


Where it fits

Businesses growing faster than their structure can hold — often the higher-leverage first engagement when the constraint is the founder, not the finances.


Find out which door your business should walk through — CFO, COO, or both.

Book a diagnostic

Marketing and sales

A pipeline you can attribute — and pricing that protects your margin.

Reaching customers and growing sales is the challenge owners name most. We treat it as a system, not a slogan.

“Do more marketing” is not a plan. GBCA builds the demand engine and the sales motion that turn attention into revenue you can trace — and pairs it with pricing discipline so growth doesn't come at the cost of margin.

Marketing

  • Positioning and messaging that lead with the problem the buyer already named
  • Demand generation with an attributable pipeline — you know what each dollar returns
  • The content and referral systems that compound instead of resetting every quarter

Sales

  • Pipeline design and a conversion process your team can repeat without you
  • Productized, fixed-scope offers that collapse the sales cycle and remove the fear of open-ended cost
  • Pricing and margin discipline — value-based where the outcome can be measured

Why productize

A fixed-price, fixed-scope offer removes the two things that kill small-business deals: the endless proposal cycle and the client's fear of an open-ended commitment. It turns a considered purchase into a transaction — and gives your team a repeatable motion.

Applied AI

Most companies have tried AI. Few have made it earn its keep.

The gap between experimenting with AI and getting a measurable return is where the value is — and where we work.

The failures in small-business AI are rarely about the model. They're about integration: tools that never get embedded in a real workflow, never connect to the business's own data, and never get measured. GBCA doesn't sell enthusiasm. We embed one tool in one workflow, instrument it against a named metric, and build the feedback loop that makes it improve.



What we do

  • Identify the three-to-four highest-return repetitive tasks where AI actually pays
  • Embed a tool in a real workflow, connected to your data — not a demo in a sandbox
  • Instrument the outcome against a named metric before we call it a win
  • Train your team to run it, and govern it responsibly as adoption grows


Our honest stance on AI

Nationally representative data puts genuine, production-grade business AI use far below the headline survey figures. That gap is the opportunity — not a reason for hype. We'll tell you where AI earns a return and where it doesn't, and we'll prove the difference on your own numbers.

Who we serve


Built for the people with something at stake in the business.

Inside the company and behind it — operators running it, and the capital counting on it.

Private equity and investors

You've underwritten a plan. GBCA helps the portfolio company actually execute it. We install the financial and operational discipline that turns a thesis into performance — 100-day operating plans, reporting you can rely on, and turnaround or stabilization when a company underperforms despite having customers and revenue. When it's time to exit, we've already built the transferable, documented, founder-independent business that commands a stronger multiple.


  • Operating-plan execution and value-creation support across the hold
  • Operational and financial due-diligence support
  • Turnaround and stabilization for underperforming assets
  • Exit-readiness: clean books, documented processes, reduced key-person risk


Banks and lenders

A borrower who can't produce reliable numbers is a risk you're pricing blind. GBCA makes borrowers ready — and keeps them that way. We build the reporting that underwriting needs, get the diligence package in order, and install the cash discipline that keeps a loan performing. Better-run borrowers default less; that's the whole proposition.


  • Loan- and diligence-ready financial reporting
  • 13-week cash-flow visibility and covenant monitoring
  • Post-close operational support that protects the credit
  • A referable partner for borrowers who need to strengthen before they qualify


Owners and operators

You started the business. You didn't sign up to be its bookkeeper, its bottleneck, and its head of sales at the same time. GBCA gives you back the two things you're short on — clarity and time — and builds a business that's worth more when you're ready to step back or sell.


  • Margin recovery when costs are rising faster than prices
  • Structure and cadence so the business doesn't depend on you being in every room
  • A pipeline you can measure and a close you can trust
  • Succession and exit value — turning a job into an asset